On Sunday, September 15, rain or shine, from 12:00 p.m. to 5:00 p.m., over 500 dogs, puppies, cats, kittens and rabbits will turn Union Square Park North into the epicenter of all things pet adoption. Rock & Rawhide, in partnership with Petco Foundation, Petco, and BOBS from SKECHERS, presents Adoptapalooza, New York’s Original Mega Pet Adoption Event. With over 40 rescues and shelters offering up their populations to prospective pet parents, Adoptapalooza is the largest pet adoption event in the tri-state area.

Adoptapalooza was founded by the Mayor’s Alliance for NYC’s Animals (“the Alliance”) in 2010, and managed until 2019. Rock & Rawhide took over Adoptapalooza in May 2019 with expanded programming including new rescues, a larger Kids Korner with more family-oriented activities, as well as new education and sampling opportunities for adopters of all ages. May 2019 turned into the single most successful Adoptapalooza in its nine-year history.

“When we took over Adoptapalooza in the Spring, we had no idea how far we could take this bi-annual event. With over 45,000 people and more than 400 animals being adopted into loving and responsible homes in May, we are looking forward to putting our best paws forward to continue growing this pawesome bi-annual event to new heights,” said Sean-Patrick M. Hillman, Chairman of Rock & Rawhide.

Additional sponsors this year include iHeartRadio’s Z100, Blue Buffalo, Canidae, Merrick, Pet Lifestyle Magazine, Better Choice Company, Whole Hearted by Petco, Flying Fur Film and more.

Here are the highlights for the September 15th event:

Adoptapalooza Fall 2019 will take place on Sunday, September 15 from 12 p.m. – 5 p.m. at Union Square Park North across from Petco Union Square.

About Rock & Rawhide
Rock & Rawhide aims to increase adoptions and quality of life for dogs and cats in shelters, by providing distraction therapy and noise/stress reduction through the donations of toys, tough chew items, Kongs, Nylabones, bones, rawhides, blankets and more. If a dog is chewing, it's not barking! If a cat is playing, it’s not meowing! Less noise = less stress. In turn, dogs and cats can pass their evaluations at shelters, and show more of their personality, making them more adoptable. We collect items through regular donations, music gigs, visual art shows, culinary events, DJ events, drop box programs, and more. Rock & Rawhide also helps to produce adoption events in major markets across the country.

About the Petco Foundation
At the Petco Foundation, we believe that every animal deserves to live its best life. Since 1999, we’ve invested more than $250 million in lifesaving animal welfare work to make that happen. With our more than 4,000 animal welfare partners, we inspire and empower communities to make a difference by investing in adoption and medical care programs, spay and neuter services, pet cancer research, service and therapy animals, and numerous other lifesaving initiatives. Through our Think Adoption First program, we partner with 1,500 Petco stores and animal welfare organizations across the country to increase pet adoptions. So far, we’ve helped more than 6 million pets find their new loving families, and we’re just getting started. Visit to learn more about how you can get involved.

About Skechers U.S.A., Inc.
Based in Manhattan Beach, California, Skechers (NYSE:SKX) designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the United States and over 170 countries and territories worldwide via department and specialty stores, more than 3,060 Skechers Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, and throughout Europe and Latin America. For more information, please visit and follow us on Facebook, Instagram, and Twitter.

Pet-Ness has been operating for about six months and has had remarkable results. While many pet owners were skeptical when they first bought Pet-Ness CBD treats for their dogs, their worries were quickly eased. So far, pet parents are excited about the benefits Pet-Ness treats, with most giving the treats five-star reviews for their noticeable results. The testimonials on the Pet-Ness website include pet owners sharing their experiences of watching their pets’ pain ease and go away, seeing their lethargic pups become whole again, regaining their appetites and gaining weight; easing the symptoms of cancer, and easing the side effects of chemotherapy.

Pet-Ness is a New York-based pet wellness CBD company. At present, their products are only available online via their shop. Jeremy Feldman founded Pet-Ness with the philosophy that all pets are royalty. Visit the Pet-Ness website ( for more information on their exceptional CBD treats.

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