ADOPTAPALOOZA
NEW YORK’S ORIGINAL AND LARGEST MEGA PET
ADOPTION EVENT RETURNS ON SEPTEMBER 15 TO UNION SQUARE PARK
On Sunday, September 15, rain or shine, from 12:00 p.m. to 5:00 p.m., over 500 dogs, puppies, cats, kittens and rabbits will turn Union Square Park North into the epicenter of all things pet adoption. Rock & Rawhide, in partnership with Petco Foundation, Petco, and BOBS from SKECHERS, presents Adoptapalooza, New York’s Original Mega Pet Adoption Event. With over 40 rescues and shelters offering up their populations to prospective pet parents, Adoptapalooza is the largest pet adoption event in the tri-state area.
Adoptapalooza was founded by the Mayor’s Alliance for NYC’s Animals (“the Alliance”) in 2010, and managed until 2019. Rock & Rawhide took over Adoptapalooza in May 2019 with expanded programming including new rescues, a larger Kids Korner with more family-oriented activities, as well as new education and sampling opportunities for adopters of all ages. May 2019 turned into the single most successful Adoptapalooza in its nine-year history.
“When we took over Adoptapalooza in the Spring, we had no idea how far we could take this bi-annual event. With over 45,000 people and more than 400 animals being adopted into loving and responsible homes in May, we are looking forward to putting our best paws forward to continue growing this pawesome bi-annual event to new heights,” said Sean-Patrick M. Hillman, Chairman of Rock & Rawhide.
Additional sponsors this year include iHeartRadio’s Z100, Blue Buffalo, Canidae, Merrick, Pet Lifestyle Magazine, Better Choice Company, Whole Hearted by Petco, Flying Fur Film and more.
Here are the highlights for the September 15th event:
- Petco Dog Training Field Sponsored by Blue Buffalo: Petco will have their dog trainers doing consultations, teaching tips and tricks to both prospective and current dog parents. Petco is also offering $40 back in Petco Rewards for anyone who signs up for a class during Adoptapalooza.
- Petco Grooming Tent: Petco will be giving away 25% off grooming coupons to anyone that downloads the Petco Mobile APP which allows Guests to book their grooming appointments online. Petco Grooming staff will also be giving free consultations and answering any questions related to proper grooming maintenance.
- Vetco: Petco’s Vetco team will be performing free microchipping as well as giving away free reflector dog collars. New this year is free 4DX testing. 4DX tests for heartworm as well as tick-borne illnesses. Any Guest that gets their dog tested will also get a coupon for 10% off of prescription flee, tick and heartworm prevention.
- JustFoodForDogs Sampling: The latest addition to Petco Union Square features an award-winning open-style kitchen from JustFoodForDogs. They will be sampling fresh, whole food human-grade meals for dogs during Adoptapalooza.
- Kids Korner Sponsored by Canidae:
- Face Painting by Award Winning artist The Cheeky Chipmunk
- Pet Caricatures by Lorelei Arts
- Illustrations by the Society of Illustrators
- Dance-Off at the Stage: Kids can dance their socks off with two of the coolest costume characters around, Petco’s Red Ruff and Blue Mews.
- Catwalk/Dogwalk Show: BOBS from SKECHERS will highlight their latest cat and dog-themed footwear as well as t-shirts on the red carpet during Adoptapalooza.
- Pet Product Sampling by Blue Buffalo, Canidae, Merrick, Better Choice Company, JustFoodForDogs, and more.
- Pet Lifestyles Magazine: Rock & Rawhide’s media partner for events going forward, Pet Lifestyles Magazine is the source of all the latest and greatest developments enhancing the way we live with our furry companions.
- Flying Fur Film: Learn more about this award-winning documentary film…The true story of a pilot and a team of volunteers flying animals from kill shelters to try and save their lives. An uplifting tale of animal rescue, literally! Attendees will receive a 50% off voucher to purchase the film!
Adoptapalooza Fall 2019 will take place on Sunday, September 15 from 12 p.m. – 5 p.m. at Union Square Park North across from Petco Union Square.
About Rock & Rawhide
Rock & Rawhide aims to increase adoptions and quality of life for dogs and cats in shelters, by providing distraction therapy and noise/stress reduction through the donations of toys, tough chew items, Kongs, Nylabones, bones, rawhides, blankets and more. If a dog is chewing, it's not barking! If a cat is playing, it’s not meowing! Less noise = less stress. In turn, dogs and cats can pass their evaluations at shelters, and show more of their personality, making them more adoptable. We collect items through regular donations, music gigs, visual art shows, culinary events, DJ events, drop box programs, and more. Rock & Rawhide also helps to produce adoption events in major markets across the country.
About the Petco Foundation
At the Petco Foundation, we believe that every animal deserves to live its best life. Since 1999, we’ve invested more than $250 million in lifesaving animal welfare work to make that happen. With our more than 4,000 animal welfare partners, we inspire and empower communities to make a difference by investing in adoption and medical care programs, spay and neuter services, pet cancer research, service and therapy animals, and numerous other lifesaving initiatives. Through our Think Adoption First program, we partner with 1,500 Petco stores and animal welfare organizations across the country to increase pet adoptions. So far, we’ve helped more than 6 million pets find their new loving families, and we’re just getting started. Visit petcofoundation.org to learn more about how you can get involved.
About Skechers U.S.A., Inc.
Based in Manhattan Beach, California, Skechers (NYSE:SKX) designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the United States and over 170 countries and territories worldwide via department and specialty stores, more than 3,060 Skechers Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, and throughout Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, and Twitter.
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